Tow Pro is a client of ours that offers a range of towing services in Nashville, Brentwood, Franklin, and Antioch. Their experts frequently help out drivers in a bind through roadside assistance, but they also provide specialized transport, private property impoundment, wrecker service, and junk car removal services. Through our email marketing for Tow Pro, we consistently make sure to highlight the various professional services Tow Pro provides as well as making clients aware of the other towing businesses associated with Tow Pro and their offerings.
Concise and Communicative
Our goal for our email marketing is for clients to get Tow Pro highlights, news or information while being able to easily access more information about the company if needed. In our emails for Tow Pro, we include customer reviews, overviews of services, as well as links to our monthly blogs. These emails keep clients updated on the quality care Tow Pro provides, helping them keep them in mind should they be in need of roadside assistance or other services in the future. Each email stays true to Tow Pro’s specific branding and color palette. We use black, white, and teal graphics in each email so that the Tow Pro brand is easily recognizable.
Keeping Drivers Aware and Informed
A clunky email design without links likely won’t inspire many potential clients to hunt down contact information. That is why we add easily accessible links to each email. Tow Pro’s contact information and website are linked in each newsletter so clients can easily schedule services or call for roadside assistance. We also incorporate information related to Tow Pro’s field in each email. Blog and email topics change seasonally and depend on holidays or other events so that each email is relevant. We offer information related to road safety during storms, tips for summer road trips, and cautionary advice on driving on ice. These details show the care that Tow Pro has for their clients and for the community, which they bring on each job when helping drivers get back on track.
